Thursday, October 6, 2011

Does Your Business Look Professional?

One of the most important factors of a business is to maintain a professional appearance. Product photos give a first impression of your business & if the images are blurry, out of focus or have unsightly backgrounds a potential customer is unlikely to purchase your products, refer your site to friends/family & will probably never return for a second look. It is important that product images are clear & crisp, have no background clutter & give the best possible representation of the products you are selling. You should consider hiring a professional photography who specializes in product images. If that isn't in your budget, look to friends & family members for help. Maybe you know someone who takes lots of pictures & has a quality digital camera or perhaps you have one collecting dust in the closet. If you'll be taking the photos yourself, an important tip is to use a background that won't clash with the product. I recommend a solid color, preferably white as it is easier to edit the photo & remove the background.

Professional labels & shipping packaging are also very important to your business. Handwritten address labels & unattractive packages with inadequate protective padding can imply that your staff is careless & can lead to damaged shipments. This not only causes customer dissatisfaction but ends up costing your business extra time & money both by replacing the item & reshipping it.



Thursday, April 12, 2007

Hip & Trendy Welcome!

Welcome to Dazzle Designz new blog! This is the place to find helpful information on starting, running & promoting your online business. I plan to offer tips, advertising options & business resources dedicated to helping the WAHM community.
Starting a business is easy but making it successful is often frustrating & overwhelming. The internet provides an affordable alternative to the "brick & mortar" business startup & allows those desiring their own business to make their dreams a reality without a huge investment.
A common mistake is that many who start an online business do so thinking that once they get set up the sales & orders will begin immediately. This is usually not the case unless you have a very large advertising budget & even then there is no guarantee that you will see profits right away which leads many WAHM's to give up in the first few months. It takes the better part of a year to become "noticed" in the vast internet universe! The key is to promote not only your products but to establish your presence on the internet by providing a web site that is appealing & inviting to visitors, one that looks professional, is easy to navigate & "hooks" a potential customer so they will want to spend some time on your site & return in the future.
My goal is to help your business blossom by providing resources that you might not otherwise know about or have the time to find.
Please visit often for helpful WAHM news, articles & updates & for special sales, promotions, contests & new web design releases at Dazzle Designz!